One of our commercial law specialists, Eve Lakin, takes a look at Aldi’s success….

Figures published this week have revealed that Aldi is now the UK’s fifth largest supermarket ranking ahead of Co-op and Waitrose. The German-based chain has been in the UK for less than 30 years with its first UK store opening in 1990.

Undoubtedly, the economic crisis of 2008 helped Aldi to establish and grow a loyal customer base as consumers sought to live more frugally. However, a key component of its success must surely be rigid adherence to its core values. Aldi’s unique selling point is low prices and it constantly delivers against (and reiterates) this central principle.

Aldi is set to open 70 new stores in the coming year cementing its position as a supermarket heavyweight.