cosmetic - Beauty app ready to Blow some cash up North?

Beauty app ready to Blow some cash up North?

In our weekly look into the world of business, Luke Pritchard from our Corporate & Commercial...

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Beauty app ready to Blow some cash up North?

19th April 2017

News : Commercial

In our weekly look into the world of business, Luke Pritchard from our Corporate & Commercial department, takes a look at the growing success of Beauty apps…

In the modern world, “on-demand” services are everywhere. Service providers now need to ensure that their services are still of a quality standard and a competitive price, but also that they’re instantly available.

Blow, the beauty app has been providing on-demand beauty services, from hair and make-up to pilates classes, in London since its launch in 2013. It is now looking to expand.

As well as poaching an executive from Just Eat, Blow has recently raised £3.5m to fund its expansion into Birmingham and Manchester.

The success of apps such as Uber and Just Eat, suggest that convenience is now paramount to the consumer looking for a taxi or a takeaway. Does that extend to beauty treatments, or do we still place a value on the social interactions we enjoy when we go to the beautician or the hairdresser? We may be about to find out.

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