Brian Chesky, the co-founder of the hugely successful hotel company Airbnb, is considering launching an airline.

Airbnb has been so successful in the home-sharing industry that its name has become synonymous with a cheaper alternative to traditional hotels. But the company now wishes to rebrand itself as a “one stop shop for travel”, able to handle every aspect of its customer’s trips, from end-to-end.

As part of this rebrand, the company is soon to be unveiling a luxury arm, which will offer ‘experiences’ selected by Airbnb concierges, alongside luxury accommodation.

Mr Chesky will be hoping that this next stage in the company’s evolution is as successful as its hotel business has been. If it is, the traditional travel companies may find themselves with some stiff competition.