You already have your Netflix and Amazon Prime subscriptions, so what about an Uber subscription for your taxi journeys?

Uber has announced that it will be introducing a subscription option, trialling initially in the USA (monthly fees of $24.99 in LA and $14.99 in other cities, if you were interested).

Uber has sought to disrupt and modernise the taxi industry in recent years, attracting significant criticism along the way for its treatment of drivers.

There are rumours circulating that Uber is preparing to float. Anyone who has sold a business will know that potential purchasers love guaranteed, recurring income – the subscription model offers just that.