Call us 0800 470 0331

Aldi jumps to the front of the queue!

15 February 2018

The influential consumer group Which? has named Aldi the UK’s favourite supermarket, as part of their annual shopper satisfaction survey.

Waitrose, which had held the accolade for the past three years, has been relegated to fourth place in this year’s rankings, whilst the big four supermarkets occupy the bottom of the rankings.

Aldi were criticised by shoppers for running untidy stores with rushed checkouts, but were praised for offering the best overall value for money.

It seems that shoppers today are putting more onus on the availability of a bargain than on the quality of the shopping experience. The traditional supermarkets will need to think carefully about how they can add value for their customers, if they are to compete with the leading discount chains in the future.

Related Insights

Sign up to our newsletter

apply area-criminal area-divorce area-employment area-home area-motoring area-personal arrow_downarrow-left-long arrow_leftarrow-right-long-menu arrow-right-long arrow-right asbestos-claimsbenefits-health benefits-incentive £ benefits-nursery benefits-pension blueprintbottom-wave-180 bottom-wave buildingsbusiness-services calendarcertificationcharitychat checklist clockcommercial-propertyconveyancingcriminal-defencecrossdefencedisputesdivorce-family divorce documentsdownloaddrink-drivingeducationemail-altemail-outlineemail employmentevent-calendarfixed-fee-divorcefor-salegravelheartbeathero-wave home-searchhospitalhousehricon_laptop_add icon_purchase_new icon_purchase_standard icon_quill icon_remortgage icon_sale_purchase icon_sale icon_tick icon-feather-mail icon-user input-error input-upload input-valid job-descriptionlegal-aidlitigationmap-marker map-pinmoneypersonal-injurypersonal-services phone-primary phone play propertyremortgagesearch-primary searchseparationsocial-facebook social_googleplussocial_instagramsocial_linkedin_altsocial-linkedin social_pinterestlogo-twitter-glyph-32social_youtubesoldtenanttick_circle_green ticktoggle-cross traffic-accidenttreewill-probatewillwrite-a-will