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Social Media Policies – 6 key benefits for businesses
Gary Lineker, whose tweet last week compared the language used by the government on asylum seekers to 1930s Germany, will return to Match of the Day after initially being asked by the BBC management to step back. Lineker and the BBC management have now reached a deal to get the presenter back up and running after the weekend’s disruption to BBC Sport’s schedules.
Irrespective of any political views, it’s a perfect case to highlight the importance for organisations in having a clear and comprehensive social media policy in place. In today’s digital age, social media has become an integral part of our lives and has revolutionized the way we communicate. However, with this comes new challenges for many businesses, including the need to protect their brand reputation and prevent staff from posting inappropriate or damaging content.
Here are six key benefits for employers in having a clear social media policy:
It’s probably as good a time as ever to review and update your social media policies to ensure that they are fit for purpose. Please do get in contact with me on Jamie.Riseley@poolealcock.co.uk should you require assistance or support with this.
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