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Cheshire Domestic Abuse Charity takes part in Virtual Balloon Race

Published on 29 March 2021 | Modified on 14 December 2022

Written by Stacey Bennett

My CWA have signed up for an online balloon race as an exciting and different way to raise funds in order to help further improve their brilliant service that helps families across the region affected by domestic abuse.

The world’s only virtual balloon race system, developed by Purepages Group in Manchester, offers a 100% eco-friendly way to raise money during the current Coronavirus lockdown.

Mike Phillips, Managing Director of, explained, “It’s a seven-day computer simulation race where everything is real except the balloon. The software uses current live weather data to determine the progress of each balloon and each entry can be tracked on Google Maps and Satellites once launched. It has no negative environmental impact on all wildlife, climate change, plastic waste or litter.”

He continued, “You can buy a virtual balloon for £3 and give it a name, colour, shape and pattern. In addition to this, you can select different features of your balloon, such as weight, which will determine its flight performance in order to enhance your chances of winning.” Mike added, “It’s a fun and easy way to raise funds for a cause, which kids and adults alike love.” Beverly Wrighton, Deputy CEO said, “Launching this on International Women’s Day we hope symbolises our mission to help families who suffer from abuse from across the region. All funds raised will really help us to continue with what we do and also really help make a difference as we move out of the lockdown and back to some sort of normal.

The virtual balloon race will ensure that our fundraising efforts continue and hopefully offer some entertainment to those that take part during this challenging time.” The race, titled Easter Race, will ‘set off’ from Jerusalem Old City on 4th April.

First prize, for the balloon that travels the farthest, is £500 cash, second prize is an Apple iPad and there will also be 10 lucky winners of £10 book tokens. To get your balloon, or find out more, go to

Cheshire Without Abuse (My CWA) has been supporting local families affected by domestic abuse since 1977. Experts in family relationships, our vision is of a community where people can live free from the fear of domestic abuse. My CWA offers a whole family service, working with adult victims and perpetrators of any gender as well as children and families. My CWA offers emergency accommodation, recovery programmes, behaviour change interventions, survivor groups, advice clinics, mental health support groups and specialist support for children and young people. For more information or to make contact please visit

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